500 W. Superior Penthouse 2801 Custom Brochure
Image Curation, Publication Design
The real estate agent responsible for the listing and sale of the penthouse at 500 W. Superior Street requested a custom brochure to market the property. Her client also asked that we show the newly renovated property in it’s best possible light.
I chose a square book format after assessing the images provided by the photographer. The property interior was extremely rectilinear and cubic, and shot in a manner that emphasized that quality with many wide angle photos.
The square format also worked best to frame the images most consistently and felt more premium than a standard 8.5”× 11” brochure.
Typography decisions were also influenced by the structural images. Text throughout is set in Eurostile Next, which is also very square but retains high legibility and goes without excessive ornamentation.
Initially, the property owner and real estate agent wanted the brochure to be printed in a matte finish. I was able to convey why a gloss or satin finish would best represent the property in print. The intricate crystal chandeliers, multitude of large windows, numerous stone surfaces and metallic elements all have naturally reflective finishes that would benefit from a paper finish that held similar qualities.
